One of the world's leading hotel brands, Radisson Hotel Group, has officially signed a contract to manage the Radisson Resort Ruža Vjetrova, a picturesque family resort on the Montenegrin coast. The hotel's renovation has already begun, and its opening is scheduled for second quarter 2025This event marked an important stage in Radisson’s strategic expansion in the Balkans, where the company already manages 30 hotels and continues to actively develop its portfolio.
Location and advantages of the resort
Radisson Resort Ruža Vjetrova (Wind Rose) is located near the historic Old Bar, close to the border with Albania. The resort, first opened in 2009, has already gained popularity among tourists due to its private access to the sea, exclusive beach area and high-class service. With the rebranding under the Radisson brand, it will receive a new level of comfort and service, which will allow it to become one of the most sought-after hotel locations on the Montenegrin coast.
Development of tourism infrastructure in Montenegro
David Jenkins, Vice President, Business Development, Eastern Europe, Radisson Hotel Group, saidthat Radisson Resort Ruža Vjetrova will become a landmark for the company in the region:
"Radisson is entering the Montenegrin market for the first time with a luxury resort that will offer a combination of family-friendly holidays, premium amenities and direct access to the Adriatic Sea. We are confident that it will set new standards in the Montenegrin tourism industry and strengthen our presence in the Balkans."
One of the key reasons for choosing this location was the limited market for international hotel brands in Montenegro. Radisson hopes to attract travelers from all over the world and raise the country's status as a premium tourism destination.
Rooms, infrastructure and entertainment
The new Radisson Resort Ruža Vjetrova will have 170 modern rooms, including spacious superior family apartments. Guests will have access to:
- Two outdoor swimming pools
- Kids Club
- Two tennis courts
- Wellness & spa area
- Souvenir shops
The resort's gastronomic offer deserves special attention. The complex will accommodate:
- Restaurant with 24-hour service
- National restaurant "Konoba"
- À-la-carte restaurant
- Pool bar with a selection of local and international dishes
Radisson Resort Ruža Vjetrova: a new pearl of the Adriatic coast
With its unique location and premium service, the resort is an ideal base for exploring Montenegro. Guests will be able to visit:
- The Bay of Kotor is a UNESCO World Heritage Site
- Budva and Sveti Stefan are popular tourist destinations
- Elite yacht complexes Porto Montenegro and Porto Novi
- Nature reserves and national parks, including the mountainous region of Kolasin
- Stari Bar, Ulcinj and Adu Bojanu, famous for their beaches and windsurfing opportunities
In addition, the hotel will offer a variety of water activities, making it the best place for family holidays and active tourism in the region.
Radisson – a new name in the hotel industry of Montenegro
Jovan Lekic, a representative of the resort owners (NALL International and Veletex), said:
"This is a special day for us as we proudly announce our partnership with Radisson Hotel Group. We become the first Radisson branded hotel in Montenegro, marking a new stage in the development of the country's hotel industry."
Cooperation with Radisson will open up new opportunities for both the resort itself and the entire hospitality industry in Montenegro. The introduction of high standards of service quality, innovative design and global experience in the hospitality industry will increase the attractiveness of the region for international investors and tourists.
The Future of Radisson in Montenegro
Radisson Hotel Group continues to expand aggressively, considering further expansion of its presence in the Montenegrin market. Radisson Resort Ruža Vjetrova will be the company's flagship project in the country, strengthening Montenegro's reputation as a premium holiday destination.
The hotel's opening in 2025 will be a key event in the region's tourism industry, and the resort itself will attract travelers seeking a unique combination of comfort, nature and rich cultural heritage.
Montenegro has been actively attracting large international hotel chains in recent years, which confirms the growing interest of investors in the country's tourism sector. In addition to Radisson, such global brands as Hyatt, which announced the opening of the Hyatt Regency Kotor Bay Resort & Spa, as well as the prestigious Marriott International chain, which plans to open several properties under the Autograph Collection and Moxy brands. In addition, in 2024, Accor Group introduced Mövenpick Hotel in Montenegro, offering guests premium service in the coastal areas of the country. These investments confirm that Montenegro is becoming an increasingly important tourist destination in the region, attracting travelers from all over the world.
